What is Google Business Messages?

Jan 2, 2023 · 3 min read
What is Google Business Messages?

People don’t search on the internet, they “Google” it. With Google Business Messages (GBM), now they can send a message directly to you from the search results or maps too.

What is Google Business Messages?

When customers search for a business on Google website or Google Maps, it shows the result with a lot of information about the business such as address, business hours, reviews, posts etc. Once Google Business Messages is enabled for a business, the result will also show a chat icon using which the customer can start conversation with the business immediately.

Customer doesn’t have to install or use any other app for this communication.

Google Business Messages

How does it help your business?

For the customers it’s very convenient to start a conversation with a business from the same place they found it. Given people usually search for businesses on Google, conversation with the business right after the search makes it easier for the customer.

Over 5.5 billion searches happen on Google Search every day. With Google’s Business Messages, your brand can be there to help answer your customer’s questions, the moment they have them. Find out more: businessmessages.google

Whichever business is ready to engage customers on a platform with such a massive user base has an advantage over a business that doesn’t.

Here are a couple case studies for you.

Business Messages helps Bajaj Auto’s lead conversions skyrocket by over 14x

Business Messages helps North Carolina courthouse reduce call volume by 37%

Benefits of using Google Business Messages

  • Once enabled, Chat icon shows up for your business in Google Search results.
  • Once enabled, chat icon shows up for your business in Google Maps.
  • Having a chat icon in the search results and map, makes it very convenient for the customers to reach out to you.
  • With the added convenience for the customers with the Google Business Messages, you will have one more avenue for getting sales leads.
  • Customers love business who are easier to reach, and respond quickly to their queries and support requests. With GBM, you can increase your customer satisfaction.
  • New business to physical locations is driven heavily by Google Search and Google Maps. Having an option for the customer to chat with you before they visit your business, is an advantage for your customer as well as your business.
  • Customers are more likely to contact you over chat as opposed to a phone call to ensure they will be visiting the right place. This increases the likelihood of customer showing up at your place and spend money.
  • You will be meeting customers in their moment of need where they are searching for answers.

Sociocs supports Google Business Messages 🤝

Sociocs is excited to integrate with Business Messages. Check out the integration partners list.

Once you connect your Google Business on Sociocs (how?), it will enable chat button for your business on various Google platforms, and you will be able to handle conversations coming from Google Search and Google Maps in the same inbox as many other channels (like text messages, Facebook Messenger, Google Reviews etc).

Check out our blog post on how to enable chat in Google Maps.

Sociocs is a FREE tool for your business. Sign up on our website. Don’t forget to download the mobile app for on-the-go access.