How to Maximize Social Media to Attract More Customers in 2021
According to a joint annual report by Hootsuite and We Are Social called ‘Digital 2021’, 2020 saw a spike of social media users, the fastest rate in three years. This puts the total figure of social media users at approximately 4.20 billion around the world, with an annual growth rate of more than 490 million users (13 percent). This means that over half the global population is now on social media.
The result of this is that brands now have immediate access to billions of potential consumers. It’s almost a transgression to your own business not to be online right now, but it also takes a lot of strategic work to make your online presence worthwhile. Here are some ways to attract more customers with social media:
There are still a few things in common between online and traditional marketing, and one of them is building a better presence to reach more people. For the digital world,
Business.com’s article on the benefits of social media reports that this omnichannel presence allows you to tap more portions of the market and improve your search engine ranking.
This means that you must be on different platforms — especially ones where your audience may be. Some of the most popular social media platforms to consider are Facebook and Twitter for engagement, Instagram for visual content, YouTube for long-form videos, and LinkedIn for professional networking. And don’t forget to optimize your content by cross-posting!
Collaborating with influencers
As social media usership grows, so does the value of influencer marketing. These influencers already have an established following, and people trust what they say. Each influencer has a niche of their own, and working with them could help you reach the right audience.
As social media real estate can be costly, it’s important to know the types of influencers and content that are available to you within your budget.
In Petal Card’s article on how much influencers make, they break down influencer categories based on follower size, specifically those on Instagram.
Micro influencers (less than 10,000 followers) who you could work with in exchange for product perks, macro influencers (10,000 to 100,000 followers) who’d charge around $200 for each post, and mega influencers (100,000 to 1 million followers) with an average charge of $670 per post. Of course, these aren’t set amounts, as each influencer could have their own marketing package, but these are good benchmarks to start off with.
Being accessible and responsive
As people have been stuck in their homes for most of 2020, their main modes of communication have largely shifted online. In fact, consumers are even connecting with brands in the same way they do with their friends and family through social media and online messaging.
This is why you also need to invest in communication channels with your customers and actively engage with them. As we mentioned in our ‘How to Encourage Customers to Reach You Over Social Media & Messenger?’ write-up, on top of interacting with page comments, you’ll also need to respond to messages to further build real relationships with your audience. Replying to queries promptly will lead to a better customer experience, and they’re likely to talk about that on their social media pages too. This positive word of mouth could encourage more people to reach out to your brand. To do this effectively, you may need tools like Sociocs to assist you in making more timely and effective social media and messenger replies.
Competition on social media could get tough, but when used in the most optimal way, it could be a great tool to reach and capture more audiences, and to get your brand message out there.