Navigating the Meta Business Universe: Guide to Meta's Business Links

Feb 27, 2024 · 6 min read
Navigating the Meta Business Universe: Guide to Meta's Business Links

In the ever-expanding digital landscape, Meta, formerly known as Facebook, stands as a colossus, shaping the way we connect, communicate, and conduct business online. With its diverse ecosystem of platforms and services, navigating the Meta Business universe can sometimes feel like exploring a vast galaxy of interconnected stars. Whether you’re an entrepreneur, marketer, or simply curious about the inner workings of this tech giant, having a comprehensive list of links to Meta’s business offerings can be invaluable. We have curated a list of all the Meta Business links in one place with details on what each platform is meant for.

Meta Platforms

Let’s start with the list of Meta platforms important to businesses trying to engage their customers over social media.


The flagship platform that started it all. With billions of active users, Facebook remains a cornerstone of social networking and digital marketing. From personal profiles to business pages, advertising opportunities to community building, Facebook offers a multitude of avenues for individuals and brands alike to engage with their audience.


Acquired by Facebook in 2012, Instagram has evolved into a powerhouse of visual storytelling and influencer culture. Businesses can leverage Instagram’s vibrant community and diverse array of features, including Stories, IGTV, and shopping integrations, to showcase their products and connect with customers in creative ways.


A global messaging platform with over 2 billion users, WhatsApp provides businesses with tools for customer communication, support, and even transactions through WhatsApp Business API. With its end-to-end encryption and widespread adoption, WhatsApp offers a secure and convenient channel for businesses to interact with customers around the world.


Integrated with Facebook, Messenger serves as a versatile messaging app with features ranging from text and voice chats to video calls and chatbots. Businesses can use Messenger to provide customer support, automate responses, and even facilitate transactions, all within the familiar environment of a messaging app.


Thread is a platform from Meta (formerly Facebook) designed to enable users to explore and participate in various discussions organized around specific topics or interests. It provides a centralized space where individuals can engage in conversations, share content, and connect with others who share similar passions. Thread aims to foster meaningful interactions and community engagement by facilitating conversations in a structured and organized manner.

Meta (Facebook) Business Manager

Meta (Facebook) Business Manager is a central dashboard to manage all of your Facebook business accounts and advertising activities.


Meta (Facebook) Business Suite

Meta (Facebook) Business Suite is a newer version of the Meta Business Manager. It offers many of the functionality offered by the Business Manager, with additional functionality to manage your content and communication across various Meta products.


Meta (Facebook) Business Settings

Meta (Facebook) Business Settings is part of the Business Manager, and it lets you manage your business information, users, accounts (i.e., pages, ads, Instagram, WhatsApp, etc.) and who has access to them, data sources (i.e., catalogs, pixels, datasets, etc.), notifications, and security among other things.


Meta (Facebook) Business Integrations

When a third-party needs access to your Facebook business assets, they ask you for permission using a popup. You use your Facebook personal account to log in, and allow access to the business assets you’ve access to. You can use Business Integrations page to manage those permissions. For example, if you’ve given access to a software app to access your Facebook Page, and you can see, edit or remove the permission given to that app.


Meta (Facebook) Ads Manager

Meta (Facebook) Ads Manager serves as your starting point for launching advertisements across Facebook, Instagram, Messenger, or Audience Network. Ads Manager gives you advance access when creating an ad or updating an existing ad.


Meta (Facebook) Ads Center

Meta (Facebook) Ads Center is a lighter version of the Ads Manager. You can create ads quickly for Facebook, Instagram, Messenger and Threads from the Ads Center using predefined goal templates.


Instagram Accounts Center

Instagram Accounts Center helps you manage your Instagram business or creator account’s profile information, link other Instagram accounts, change password or update two-factor authentication settings.


WhatsApp Business Manager

WhatsApp Business Manager helps you with viewing all of your WhatsApp business accounts, details of the partners managing the accounts, add or remove phone numbers, create message templates, create flows and get usage statistics.


Meta Business Inbox

Meta Business Inbox helps you manage Facebook and Instagram comments, and messages received on Messenger and Instagram DM.


Meta Business App Store

Meta Business App Store is a marketplace of third-party business apps for your Facebook Page that can help you manage and grow your business.


Meta Business Content Manager

Meta Business Content Manager helps you manage posts, reels, stories, feed, mentions and tags for your all Meta accounts in one place. You can also create A/B testing when for your content.


Meta Billing & Payments

Meta Billing & Payments helps you manage payment instruments associated with your Ads and WhatsApp Business accounts. You can also see payment activity and credit lines associated with your account.


Meta Business Support

Meta Business Support is a tool that shows issues identified for your different accounts and let’s take actions or submit requests on the same. For example, if your Ads account was restricted, you can submit an appeal from here. You can only take action on already presented issues for your account. It doesn’t offer a way to submit tickets for an issue not already listed.


Meta Business Direct Support

Meta Business Direct Support is a tool to submit tickets for the issues you’re facing on the Meta platforms. Don’t expect it to allow you to submit a ticket for any issue you’re facing. It’s limited to a very few features (mostly developer oriented) that Meta thinks needs human agent assistant.


Meta for Developers

Meta for Developers is a platform for businesses looking to create their own Meta apps for internal or public use. It also offers tools such as Graph API Explorer, Access Token Debugger, Rich Preview Debugger (aka Sharing Debugger), etc.


Meta’s business suite is a labyrinth, and it’s very easy to get lost when looking for a specific offering. We tried to cover as many important links as possible. Don’t forget to bookmark this page for easy access to these links in the future.